Audrey Chen
Graphic Designer




Biodiversity Heritage Library

Brand Identity

The Biodiversity Heritage Library is an online archive of biodiversity literature. Its new identity is an ode to research, a process that can be both highly structured and guided by a clear aim, as well as disorderly and furthered by serendipitous discoveries. The logo reflects the BHL’s digital form, referencing highlighted text and the search bar—the starting point of any online inquiry.